Growing and Expanding

It's been awhile since I wrote a blog. Sometimes I think too much to sit down and type out thoughts interesting enough to have people read them. hahah. So today I'm ready!

We are in the process of opening up a store, The Tracks, an urban boutique and muralist supply, to be exact. It's culminating all the work Carlos and I have been doing to date. This is no easy task. Opening and owning a business, as well as maintaining a relationship takes great patience, maturity and communication. It's been a ride of constant tests, frustrations and beautiful creations. It has taken many life lessons, and hard work, from both of us, previous to meeting each other to get to this place. And now, we learn and grow together; as partners, lovers and revolutionary minded artists, because we believe in ourselves and each other.

By Carlos.

By Helene (me!) Shout out to my model Gaby,  you ROCK, girl!

I believe that we are all artists. We just have to find that creative process for ourselves. We begin life as artists, as young children we create all day. Then at some point it gets cut off, someone tells us to stop wasting our time, or out of pure necessity the creative process stops. Some of us are able to adapt and still have art and the creative process apart of our daily lives.

Being an entrepreneur should be second nature to artists. If one wants to make a living out of their art, whether paintings, clothing, decorating, ectera, one must adapt to the times. Artists will never be out of a job. Why? Because we have the creative skills to adapt to the changing markets. And if you match that with a positive attitude, integrity and hard work, you can never lose!  Don't get me wrong, being an artist, although a wonderful and beautiful thing, takes hard work and some serious ganas.

A re-fashioned dress from Divine Orchid (Carlos and I's woman's clothing line).

Owning a business is also a creative process. Often we have to make something out of nothing. We brainstorm creative ways to reach our target markets, and do it in a way where we can really connect with them on a personal level. Great customer service, and sales, really comes down to that, your personal connection to people. In order for it to be sincere, one must be okay with themselves. Everything that we do is not only a creative process, but a process of growth. We cannot separate the two, for when success comes, other issues will arise. Carlos and I are doing all this hard work, not only so we can do what we enjoy forever, but for our family, friends, future children, and, most importantly, for our happiness. 

Photoshoot with Shaun Ross of Lyrical Discipline for Dead Kings Collective in our print shop, New Edge.

 We have to also remember those around us that are apart of this journey. Making new friends is apart of this process. We've connected with folks from different backgrounds and we all help each other learn and grow.

Eli of Since 88 is someone who is one of those people. He has become more of a brother than a friend. Another creative and hard working dude, who is also apart of The Tracks becoming a reality. We've been doing collaborations for the last couple of years, everything from t-shirts to murals. Together, we created the Dead Kings Collective.

By Eli. Can be contacted at: elilippert@hotmail.com

Often times those folks are right in front of us. Randy has been in San Jose puttin' in the work for awhile, and is also a partner with The Tracks. Alisha, Randy's lady, is apart of this creative process and together, we're learning and growing as artists and entrepreneurs. 

By Randy

Alisha doing her thing!

 Like owning a business and being a creative individual, happiness comes with hard work. It's about having those hard (and truthful) conversations with ourselves and others. It's confronting an uncomfortable situation and saying our truths, it's being assertive, loving and compassionate. We can't do these things without self care, emotionally and physically.

We can achieve anything we put our minds to. Let's put our minds to love and see where that takes us!
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